![]() ![]() You-via Google-have already given them what they need. You type that question into Google and immediately are presented with the answer-without any need to click through to a page where you may be forced to become a virtual detective to actually find the information.įrom a business perspective, there can be a concern-understandably so-that the Quick Answer box could actually hamper your ability to get people to click through to your site because they no longer have any need to do so. You have a relatively simple question that you want a quick answer for. You’ve probably benefitted from it yourself. Is The Google Quick Answer Box Good or Bad?įrom a user perspective, the Quick Answer box is like a breath of fresh air. All of this literally appears in a box on a SERP page above all other organic search results. While this is mostly copy, it can include an image and some Quick Answer boxes now are providing explicit calls to action to get more information. It is comprised of content that is taken from a website that directly answers the question that was asked by the searcher, along with a link to the site on which the content resides. ![]() In its purest form, the Quick Answer box is Google’s way of giving people the information they need as quickly and as easily as possible. What Is the Google Quick Answer Box?īefore we launch into things too much, let’s step back and briefly review exactly what this Google Quick Answer box is. As you wrap up one campaign and firm up your SEO and marketing plans for the next one, you should take a moment to consider putting the Google Quick Answer box to work for you. While not new, the Google Quick Answer box remains a highly under-utilized tool by companies looking to get their content (and their websites) found by web searchers. ![]()
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